Trending...
- Why Baton Rouge's Humid Climate Can Contribute to Carpenter Ant Damage — J&J Exterminating Explains How to Protect Your Home
- Opteamix welcomes Girish Ramachandra to its leadership team as Senior Vice President of Client Services
- RAS AP Consulting Expands Managed AP Governance™ Ecosystem, Launches Trademark Process, and Secures IFOL Speaker Invitation
Global black-owned footwear brand TRONUS announced a new Name, Image, and Likeness (NIL) deal with 13 international, college, and high school basketball superstars represented by Fraction.
ATLANTA - ncarol.com -- TRONUS, the premiere black-owned luxury footwear brand, is proud to announce its newest strategic partnership with Fraction.
TRONUS is a luxurious footwear brand founded by history-making professional football player, Santia Deck, in the middle of the COVID-19 pandemic and continues to gain popularity among sneakerheads and young athletes across the country.
Fraction represents a diverse collective of talented high school, college, and professional athletes that will be joining the rapidly expanding TRONUS sponsored athlete program as young leaders who will help share the TRONUS mission of bold individuality with the global community. These 13 NIL athletes include:
NCAA Basketball
International Basketball
High School Basketball
This announcement comes just weeks before TRONUS launches their sneakers at Champs Sports located inside Lenox Mall in Atlanta, GA.
More on ncarol.com
"Ecstatic to partner our agency, Fraction, with TRONUS! TRONUS is on the rise, and we are proud to partner them with our athletes," says Jack Lieb, President and Founder of Fraction.
Jack founded Fraction after previous experiences as General Manager and Head Coach for the Ex-Pats in the TBT League, as well as a Graduate Assistant under Jerry Stackhouse at Vanderbilt. Fraction is a full-service NIL company, player and talent representation, and advisory agency.
"I am excited for this new chapter in the TRONUS brand," says CEO Santia Deck. "We have created a footprint as an innovative brand that is always making waves to take our product voice to the next level. And this new partnership with Fraction does just that. This new collaboration allows us the opportunity to position ourselves not only as the premier training and recovery sneaker, but it also puts us in the light as a lifestyle and athleisure sneaker brand as well."
Santia first made history when she received the highest-ever paid contract as a professional female football player and then again in July 2020 when she launched the athleisure brand, TRONUS, by becoming the first professional female athlete to own a sneaker company. As the future of footwear, all products are designed to create an almost euphoric "walking on air" experience. The sleek, futuristic sock-tip style sneaker and stylish, comfortable luxe recovery slides have a look and feel that attracts both male and female athletes.
More on ncarol.com
For more information, go to www.tronusofficial.com and www.fractionllc.com.
For media inquiries and interview opportunities, contact Jessica Williams at info@southpromo.com or 954-560-4812.
TRONUS is a luxurious footwear brand founded by history-making professional football player, Santia Deck, in the middle of the COVID-19 pandemic and continues to gain popularity among sneakerheads and young athletes across the country.
Fraction represents a diverse collective of talented high school, college, and professional athletes that will be joining the rapidly expanding TRONUS sponsored athlete program as young leaders who will help share the TRONUS mission of bold individuality with the global community. These 13 NIL athletes include:
NCAA Basketball
- Dylan Disu - University of Texas
- DJ Horne - Arizona State University
- Liam Robbins - Vanderbilt University
- Brandon Lieb - University of Illinois
- Joshua Rivera - Lafayette College
- Greg Gordon - Dyerburg State Community College
- Alec Rosner - Western Illinois University
- Quinlan Benett - Western Illinois University
- Keonte Kennedy – University of Memphis
- Yaakema Rose Jr – Eastern Illinois University
International Basketball
- James Karnik – Geneva and Vancouver
High School Basketball
- Jalen Griffith - Simeon Career Academy
- Daniel "DJ" Johnson - Whitney Young High School
This announcement comes just weeks before TRONUS launches their sneakers at Champs Sports located inside Lenox Mall in Atlanta, GA.
More on ncarol.com
- New Book Calls 'Sense of Belonging' the Missing Link in Student Success
- Igbozue Connecticut USA Celebrates 2026 Summer Family Picnic
- KT Medical Staffing Addresses the Questions Families Forget to Ask Before Bringing Private Nursing Care Home
- Private Autopsies Give Arizona Families Answers After Nursing Home and Care Facility Deaths
- OPUS Global Data Solutions Launches Food Trader Plus, Bringing Operational Control and Deal-Level Profit Visibility to Food Brokers
"Ecstatic to partner our agency, Fraction, with TRONUS! TRONUS is on the rise, and we are proud to partner them with our athletes," says Jack Lieb, President and Founder of Fraction.
Jack founded Fraction after previous experiences as General Manager and Head Coach for the Ex-Pats in the TBT League, as well as a Graduate Assistant under Jerry Stackhouse at Vanderbilt. Fraction is a full-service NIL company, player and talent representation, and advisory agency.
"I am excited for this new chapter in the TRONUS brand," says CEO Santia Deck. "We have created a footprint as an innovative brand that is always making waves to take our product voice to the next level. And this new partnership with Fraction does just that. This new collaboration allows us the opportunity to position ourselves not only as the premier training and recovery sneaker, but it also puts us in the light as a lifestyle and athleisure sneaker brand as well."
Santia first made history when she received the highest-ever paid contract as a professional female football player and then again in July 2020 when she launched the athleisure brand, TRONUS, by becoming the first professional female athlete to own a sneaker company. As the future of footwear, all products are designed to create an almost euphoric "walking on air" experience. The sleek, futuristic sock-tip style sneaker and stylish, comfortable luxe recovery slides have a look and feel that attracts both male and female athletes.
More on ncarol.com
- Phinge CEO DeMaio Unveils Speech to Congress: User Data Sovereignty vs Tech Surveillance Capitalism, Asserting Foundational 2021 App-Less Patents & IP
- Michael Maertens Hired as Century Fasteners Corp. – Chief Financial Officer
- Beneath the Cloudline Explores Hope After Collapse in a New YA Science-Fantasy Novel
- Built to Last: Why BSI Is Among the Nation's Fastest-Growing Companies, and One of Its Best Places to Work
- Bent Danholm's The Architecture of Demand Reaches No. 2 in Amazon Real Estate Sales
For more information, go to www.tronusofficial.com and www.fractionllc.com.
For media inquiries and interview opportunities, contact Jessica Williams at info@southpromo.com or 954-560-4812.
Source: SouthPromo.com
0 Comments
Latest on ncarol.com
- FDA Clears Major Regulatory Hurdle as Preservative-Free Ketamine Program Moves Within Reach of Commercialization: NRx Pharmaceuticals: (NAS DAQ: NRXP)
- Autonomous Robotics Platform Expansion as Public Market Debut is Very Close: MBody AI Corp. (N A S D A Q: MBAI)
- New Book gives Consumer Goods Leaders a Governance Playbook for Generative and Agentic AI
- Loud! OOH calls for prize draw advertising standards as £1.3bn category moves outdoors
- Black Ribbon Productions Launches With Fearless 2026 Horror Slate
- Actor Dominic Pace Returns to Television and Film
- Opteamix welcomes Girish Ramachandra to its leadership team as Senior Vice President of Client Services
- Silicon Box Ships 500M Units at High Yield, Expands Production Capacity for Panel-Level Packaging
- Why Baton Rouge's Humid Climate Can Contribute to Carpenter Ant Damage — J&J Exterminating Explains How to Protect Your Home
- RPR Promotes Emily Line to Chief Strategy Officer and Janine Sieja to Chief Product Officer
- Expanding Beyond Space as New Drone Market Opportunities Accelerate Growth: Ascent Solar Technologies (N A S D A Q: ASTI)
- Lauren Merrell, Dale Sorensen Real Estate, announces price improvement for an extraordinary island retreat
- Portalz Publishes FES World First Architecture Introducing a New Cryptographic Platform
- Cellofest Brings Free Cello Concerts and Community Events to Bethany Beach August 5–16
- Blue Sky Capital Strategies, LLC awarded Leasing and Financial Services agreement with Premier Inc
- Michael M. Thomas Expands Executive Leadership Across Central India Outreach and Royal Trinity School
- Northeast Airlines and Travel, Inc. Initiates FAA Part 121 Certification for Boeing 737-800 Freighter Cargo Operations
- Walker's Realty and North Jersey Properties Introduce Extraordinary Luxury Estate for Rent in West Orange, New Jersey
- Extreme Heat Strains Home Appliances: Appliance EMT Offers "Summer Rescue" Relief
- Independent West Texas Metal Multi-Instrumentalist & Producer. "MAD CHAD™" Russell Surpasses 1.9 Million Project Interactions Via DFGS Productions