Trending...
- 5X Gross Margin Improvement to Beat EPS Consensus; $54.6 Million 10-Year Contract Award Puts Cybersecurity Leader on Path to a $30 Million Run Rate
- No Sugar Baker Continues National Growth with Seattle Market Expansion Across Washington, Idaho, and Alaska
- Space Ambitions Expanding as New Testing Builds on NASA Results and Targets MEO, GEO and Next-Generation Orbital Markets: Ascent Solar Technologies
Global black-owned footwear brand TRONUS announced a new Name, Image, and Likeness (NIL) deal with 13 international, college, and high school basketball superstars represented by Fraction.
ATLANTA - ncarol.com -- TRONUS, the premiere black-owned luxury footwear brand, is proud to announce its newest strategic partnership with Fraction.
TRONUS is a luxurious footwear brand founded by history-making professional football player, Santia Deck, in the middle of the COVID-19 pandemic and continues to gain popularity among sneakerheads and young athletes across the country.
Fraction represents a diverse collective of talented high school, college, and professional athletes that will be joining the rapidly expanding TRONUS sponsored athlete program as young leaders who will help share the TRONUS mission of bold individuality with the global community. These 13 NIL athletes include:
NCAA Basketball
International Basketball
High School Basketball
This announcement comes just weeks before TRONUS launches their sneakers at Champs Sports located inside Lenox Mall in Atlanta, GA.
More on ncarol.com
"Ecstatic to partner our agency, Fraction, with TRONUS! TRONUS is on the rise, and we are proud to partner them with our athletes," says Jack Lieb, President and Founder of Fraction.
Jack founded Fraction after previous experiences as General Manager and Head Coach for the Ex-Pats in the TBT League, as well as a Graduate Assistant under Jerry Stackhouse at Vanderbilt. Fraction is a full-service NIL company, player and talent representation, and advisory agency.
"I am excited for this new chapter in the TRONUS brand," says CEO Santia Deck. "We have created a footprint as an innovative brand that is always making waves to take our product voice to the next level. And this new partnership with Fraction does just that. This new collaboration allows us the opportunity to position ourselves not only as the premier training and recovery sneaker, but it also puts us in the light as a lifestyle and athleisure sneaker brand as well."
Santia first made history when she received the highest-ever paid contract as a professional female football player and then again in July 2020 when she launched the athleisure brand, TRONUS, by becoming the first professional female athlete to own a sneaker company. As the future of footwear, all products are designed to create an almost euphoric "walking on air" experience. The sleek, futuristic sock-tip style sneaker and stylish, comfortable luxe recovery slides have a look and feel that attracts both male and female athletes.
More on ncarol.com
For more information, go to www.tronusofficial.com and www.fractionllc.com.
For media inquiries and interview opportunities, contact Jessica Williams at info@southpromo.com or 954-560-4812.
TRONUS is a luxurious footwear brand founded by history-making professional football player, Santia Deck, in the middle of the COVID-19 pandemic and continues to gain popularity among sneakerheads and young athletes across the country.
Fraction represents a diverse collective of talented high school, college, and professional athletes that will be joining the rapidly expanding TRONUS sponsored athlete program as young leaders who will help share the TRONUS mission of bold individuality with the global community. These 13 NIL athletes include:
NCAA Basketball
- Dylan Disu - University of Texas
- DJ Horne - Arizona State University
- Liam Robbins - Vanderbilt University
- Brandon Lieb - University of Illinois
- Joshua Rivera - Lafayette College
- Greg Gordon - Dyerburg State Community College
- Alec Rosner - Western Illinois University
- Quinlan Benett - Western Illinois University
- Keonte Kennedy – University of Memphis
- Yaakema Rose Jr – Eastern Illinois University
International Basketball
- James Karnik – Geneva and Vancouver
High School Basketball
- Jalen Griffith - Simeon Career Academy
- Daniel "DJ" Johnson - Whitney Young High School
This announcement comes just weeks before TRONUS launches their sneakers at Champs Sports located inside Lenox Mall in Atlanta, GA.
More on ncarol.com
- Master Of Science, Juggernaut Of The Screen: Landon Brittain Emerges As Hollywood's Most Unlikely Leading Man
- Black Dog Venture Partners and VC Fast Pitch to Host "San Francisco Investors and Innovators" Networking Event
- New Book, The KI of Marketing, Helps Small Businesses Grow Without Trying to Outspend Bigger Competitors
- KayeDinero Expands Instrumental Catalog With New Music Released Through I Love Food Media
- Food Journal Magazine Focuses Its Los Angeles Dining Coverage Across Three Editorial Verticals
"Ecstatic to partner our agency, Fraction, with TRONUS! TRONUS is on the rise, and we are proud to partner them with our athletes," says Jack Lieb, President and Founder of Fraction.
Jack founded Fraction after previous experiences as General Manager and Head Coach for the Ex-Pats in the TBT League, as well as a Graduate Assistant under Jerry Stackhouse at Vanderbilt. Fraction is a full-service NIL company, player and talent representation, and advisory agency.
"I am excited for this new chapter in the TRONUS brand," says CEO Santia Deck. "We have created a footprint as an innovative brand that is always making waves to take our product voice to the next level. And this new partnership with Fraction does just that. This new collaboration allows us the opportunity to position ourselves not only as the premier training and recovery sneaker, but it also puts us in the light as a lifestyle and athleisure sneaker brand as well."
Santia first made history when she received the highest-ever paid contract as a professional female football player and then again in July 2020 when she launched the athleisure brand, TRONUS, by becoming the first professional female athlete to own a sneaker company. As the future of footwear, all products are designed to create an almost euphoric "walking on air" experience. The sleek, futuristic sock-tip style sneaker and stylish, comfortable luxe recovery slides have a look and feel that attracts both male and female athletes.
More on ncarol.com
- Where Do Missouri Plane Crashes Really Happen? Not Where You'd Think
- LCC Asia Pacific Sponsors CubeSatPlus 2026 at UNSW Sydney
- The Sharon at SouthPark Breaks Ground on $178 Million Expansion
- Pattern Recognition In The Arts
- Real Estate Syndication Attorney Tilden Moschetti Releases The Real Estate Private Equity Blueprint
For more information, go to www.tronusofficial.com and www.fractionllc.com.
For media inquiries and interview opportunities, contact Jessica Williams at info@southpromo.com or 954-560-4812.
Source: SouthPromo.com
0 Comments
Latest on ncarol.com
- FDA Path Clears, Manufacturing Ramps Up + $22.3 Million Strengthens the Balance Sheet; Inflection Point for NRx Pharmaceuticals (N A S D A Q: NRXP)
- Buy Retatrutide Research Peptide: Why Reta Is Getting So Much Attention
- New Book Helps Educators Navigate AI in the Classroom While Keeping Humans in Charge
- San Diego Attorney Anthony Z. Vargas Narrows Practice to Employment Law, Representing Employees Only
- LifeTime Asset & Tax Management Named on the 2026 Inc. 5000 List
- Solid Earth Introduces RealtyID, a Universal Identity Spine for the Real Estate Industry
- Pastor Miguel Bustillos Brings Deliverance and Exorcism Ministry Conference to Durham, NC
- TOLI CORPORATION's President Visits U.S. to Celebrate Partnerships and Support North American Market
- BumbleBeeSmart Launches Dedicated Sensory Wall Panels Collection for Adults, Memory Care and Senior Living
- BlazeHive's AI SEO Agent Outranks Human Writers on 500+ Google Top-3 Results in 5 Months, on Autopilot
- Priority Property Group Becomes Preferred Property Management Partner for Charlotte Investors
- Inlow Upholstery Expands RV and Camper Upholstery Services in Western North Carolina
- Phinge Exposes Massive AI Security Risks, Claiming Its Patented Hardware-Verified Architecture Is The Only Safeguard Against Surveillance Capitalism
- Phinge & CEO Robert DeMaio Publicly Declare Cash Settlements or Judgments Alone Cannot & Will Not Remedy the Deep Public Harm of Infringing Its IP
- Dana Flanagan Expands the Authority Architect, Bringing a Nontraditional Approach to Executive Authority, Strategic Access and Business Growth
- Phinge's Netverse: Reclaiming the Digital Frontier For Everyone Through CEO Robert DeMaio's Vision of a True App-less, User Data Sovereign World
- DuraFast Label Company Launches Seiko SLP850 2" Thermal Printer with Free Label Promotion
- Scientific Figure Releases Free Layout Template Libraries for Graphical Abstracts and Research Posters
- Permian Museum announces the addition of an Ancient Alien Artifacts photo gallery
- Lease A Sales Rep Rebands to Rent A Sales Rep