Product Placement is the Fresh Frontier in Scripted New Media
ncarol.com/10267284

BOSTON - ncarol.com -- "Advertising is art with intent," explains filmmaker Chip Perro. His production company Perro Worldwide Comics is spearheading this advertising approach in his upcoming movie, Teriyaki Chicken Rescue. The film is a new media feature specifically written for online audiences-- think Entourage meets X-Files, online! The sci-fi martial arts script features an innovative story and includes built-in product placement spots for a range of products that include everything from cars, to hot tubs, to chicken.  It's crafted to be where young viewers live-- online.  It's the perfect blend of entertainment and product promotion.

Young consumers are smart and savvy.  They want more than clips and fails peppered with influencer shout-outs. Perro thinks product placement will change the practice of tapping influencers to push products with brassy mid-video shoutouts. It offers a return to quality content. "For many advertisers their truth is lost in a digital shout-fest," says Perro. He describes current online advertising as the equivalent of street vendors hustling in Manhattan to sell knockoff purses. That barely works in real life, and it doesn't work online. New media is primed for scripted entertainment and long form stories are the perfect vehicle to showcase brands and advertise in a meaningful way.

More on ncarol.com

• International Misophonia Foundation Launches Sensory Accessible Technology Initiative to Address Overlooked Digital Accessibility Barriers
• RAS AP Consulting Advances 1099 Education and Readiness Initiative Through IFOL Training and Finance Technology Showcase
• Heritage at Manalapan Announces New 3.875% First-Year Mortgage Rate Buydown (7.11 APR)
• AthleteMerch.com Surpasses 100,000 Custom Items Delivered to Fans Nationwide
• Steve Weclew is Appointed by STS Capital Partners as Managing Director

Teriyaki Chicken Rescue is the first of its kind feature film designed for online viewing, the way Generation Z and Generation Alpha interact with entertainment. They are surfing the internet highway for quality entertainment, and in the same way that people don't travel highways to read billboards, they don't go online to click ad-links or watch commercials. Product placement can bring the human connection back to brands in scripted stories.