Trending...
- Postmortem Pathology Expands to Phoenix: Bringing Families Answers During Their Most Difficult Moments
- Blasting Off with Space Sector Companies: Artemis II Manned Moon Mission is Set to Launch: Could $ASTI be on the Same Rocket Ride as $ASTS & $LUNR?
- Meridianvale Unveils QarvioFin Public Beta: The First 'Glass Box' AI Operating System for Autonomous Finance
The value of a software company increases substantially when it can demonstrate a globally scalable business model. The sooner you can get global traction the more you are protected against competitive pressure. However, winning international customers can be both expensive and risky. With his new book, Going Global on a Shoestring, Hans Peter Bech shares tips and tricks for how to enter the international markets on small budgets and in ways where you don't have to bet the farm.
COPENHAGEN, Denmark - ncarol.com -- The book will help small B2B software companies (with a staff of between 20 and 200 people) find ways to adjust and make their business model work in foreign markets.
By March 2020 when the manuscript was well underway, a pandemic suddenly hit us. How do you go global on a shoestring when borders close, airlines stop operating, global supply chains break down, the economy falls like a stone, and you need to wear a face mask when going out?
Indeed, some activities have temporarily been rendered impossible, but others have changed for the better. The book explains how the Covid-19 pandemic has moved the thresholds in your favour. Suddenly you can accomplish much more without meeting people in person. Some of these thresholds have moved permanently, while others will swing back when we have the virus behind us.
More on ncarol.com
About the author
Hans Peter Bech is a bestselling author and a frequent blogger on how to make information technology companies become global market leaders. He has produced numerous books, papers, podcasts and videos on international business development in the IT industry. Hans Peter is also a keynote speaker, workshop facilitator, and an advisor for governments and companies. He holds a M.Sc. in macroeconomics and political science from the University of Copenhagen.
What others say about the book
Winning customers abroad is the dream of any software entrepreneur. Finally, there is a book that is directing this journey practically and in a straightforward manner. By using the principles presented, more software products can find more customers worldwide.
- Gönül Kamali, Chairman at YASAD, The Turkish Software Industry Association, Istanbul, Turkey
Having an innovative product is a good start, but it doesn't always make customers beat a path to your door. Hans Peter's book is a toolbox with hacks that can produce great results for the small software company that has a great product, but not the deep pockets required for traditional marketing and sales.
- Gregorio Navarro, CEO at Wepall, software for robots, Murcia, Spain.
Business development is not a synonym for sales. That is especially true in an international context. This book provides the framework for how smaller software companies can exploit the global potential of their products faster and without making the huge investments required by the traditional approaches.
More on ncarol.com
- Allan Martinson, CEO at XOLO, the virtual business platform, Tallinn Estonia
Regardless of the business or industry that you're in, the global marketplace will always be larger than the domestic one. This book provides a framework and simple-to-implement tips for software companies with limited budgets to take advantage of their global potential with strategies such as thought leadership development.
- Pamela Campagna, professor at Hult International Business School, Cambridge, Mass., USA
More information
Titel: Going Global on a Shoestring - Global Expansion in the Software Industry on a Small Budget
Author: Hans Peter Bech
Foreword: Marylou Tyler
Number of pages: 392
Publisher: TBK Publishing®
Publication date: 1 September 2020
ISBN: 978-87-93116-28-3 (print), 978-87-93116-29-0 (e-book)
Availability: Amazon, other book portals and your local bookstore.
By March 2020 when the manuscript was well underway, a pandemic suddenly hit us. How do you go global on a shoestring when borders close, airlines stop operating, global supply chains break down, the economy falls like a stone, and you need to wear a face mask when going out?
Indeed, some activities have temporarily been rendered impossible, but others have changed for the better. The book explains how the Covid-19 pandemic has moved the thresholds in your favour. Suddenly you can accomplish much more without meeting people in person. Some of these thresholds have moved permanently, while others will swing back when we have the virus behind us.
More on ncarol.com
- Why KULR Could Be a Quiet Enabler of Space-Based Solar Power (SBSP) Over The Long Term: KULR Technology Group, Inc. (NY SE American: KULR)
- Why Finland Had No Choice But to Legalize Online Gambling
- High-Margin Energy & Digital Infrastructure Platform Created after Merger with Established BlockFuel Energy, Innovation Beverage Group (NAS DAQ: IBG)
- iFLO Pro Launches Its Groundbreaking iFLO Pro Mini At The 2026 AHR Expo In Las Vegas
- TL International Group Becomes First Global Operator to Fully Migrate to Pulsant's Dedicated Car Rental Cloud
About the author
Hans Peter Bech is a bestselling author and a frequent blogger on how to make information technology companies become global market leaders. He has produced numerous books, papers, podcasts and videos on international business development in the IT industry. Hans Peter is also a keynote speaker, workshop facilitator, and an advisor for governments and companies. He holds a M.Sc. in macroeconomics and political science from the University of Copenhagen.
What others say about the book
Winning customers abroad is the dream of any software entrepreneur. Finally, there is a book that is directing this journey practically and in a straightforward manner. By using the principles presented, more software products can find more customers worldwide.
- Gönül Kamali, Chairman at YASAD, The Turkish Software Industry Association, Istanbul, Turkey
Having an innovative product is a good start, but it doesn't always make customers beat a path to your door. Hans Peter's book is a toolbox with hacks that can produce great results for the small software company that has a great product, but not the deep pockets required for traditional marketing and sales.
- Gregorio Navarro, CEO at Wepall, software for robots, Murcia, Spain.
Business development is not a synonym for sales. That is especially true in an international context. This book provides the framework for how smaller software companies can exploit the global potential of their products faster and without making the huge investments required by the traditional approaches.
More on ncarol.com
- Diveroli Investment Group Files 13D in PetMed Express, Highlights Strategic Value, Asset Floor, and Multiple Takeover Pathways
- Deep Learning Robotics (DLRob) Announces Pre-Launch of Zero-Teach and Teach-by-Demonstration Technology for Kitting Applications
- The Quasar Dipole Phenomenon is likely just a complex systematics artifact
- The Rise of Comprehensive Home Water Treatment Systems
- Yazaki Innovations to Introduce First-Ever Prefabricated Home Wiring System to U.S. Residential Market in 2026
- Allan Martinson, CEO at XOLO, the virtual business platform, Tallinn Estonia
Regardless of the business or industry that you're in, the global marketplace will always be larger than the domestic one. This book provides a framework and simple-to-implement tips for software companies with limited budgets to take advantage of their global potential with strategies such as thought leadership development.
- Pamela Campagna, professor at Hult International Business School, Cambridge, Mass., USA
More information
Titel: Going Global on a Shoestring - Global Expansion in the Software Industry on a Small Budget
Author: Hans Peter Bech
Foreword: Marylou Tyler
Number of pages: 392
Publisher: TBK Publishing®
Publication date: 1 September 2020
ISBN: 978-87-93116-28-3 (print), 978-87-93116-29-0 (e-book)
Availability: Amazon, other book portals and your local bookstore.
Source: TBK Publishing®
Filed Under: Business
0 Comments
Latest on ncarol.com
- RimbaMindaAI Officially Launches Version 3.0 Following Strategic Breakthrough in Malaysian Market Analysis
- Fed Rate Pause & Dow 50k: Irfan Zuyrel on Liquidity Shifts, Crypto Volatility, and the ASEAN Opportunity
- 20/20 Institute Launches Updated Vision Correction Procedures Page for Denver & Colorado Springs
- OneVizion Announces Next Phase of Growth as Brad Kitchens Joins Board of Directors
- New Children's Picture Book "Diwa of Mount Luntian" Focuses on Calm, Culture, and Connection for Today's Families
- Actor, Spokesperson Rio Rocket Featured in "Switch to AT&T" Campaign Showing How Customers Can BYOD and Keep Their Number
- The World's No.1 Superstar® Brings Disco Fever Back With New Global Single and Video "Disco Dancing"
- Boston Industrial Solutions' Natron® 512N Series UV LED Ink Achieves BPA Certification, Advancing Safe and Sustainable Digital Printing
- Hillsborough Gallery of Arts Celebrates Its Twentieth Anniversary
- Joan Nissen promoted to Century Fasteners Corp. – General Manager, Aerospace & Government Sales
- Northwest Modern Fabrication Expands Manufacturing Capacity With 4,800 Sq. Ft. Addition
- NRE-HEALTH Radio Launches With a New Approach to Health Broadcasting
- From Coffee to Commutes: sMiles App Now Pays Bitcoin for Every Gift Card Purchase
- Finland's Health Authority Launches '2-4-2' Gambling Risk Limits Ahead of Expected Advertising Boom
- Dr. Billy B. Laun II Addresses Over 120 Dental Professionals at Annual Dental Meeting
- CCHR: Taxpayer Billions Wasted on Mental Health Research as Outcomes Deteriorate
- Digital Efficiency Consulting Group (DECG) Officially Launches
- Work 365 Delivers Purpose-Built Revenue Operations for Microsoft Cloud for US Government
- Meridianvale Unveils QarvioFin Public Beta: The First 'Glass Box' AI Operating System for Autonomous Finance
- New Bookings Available For Modeling Expert Amy Simon In Raleigh, North Carolina, Miami, Florida