Trending...
- Director Sean McNamara Reunites with Award-Winning Cinematographer Shawn Seifert for Upcoming Feature Home
- Florida Law Advisers, P.A. Named Best Divorce Firm of 2026 by Expert Law Attorneys
- Award-Winning Heritage at South Brunswick Continues to Thrive as One of New Jersey's Premier New Home Communities
The value of a software company increases substantially when it can demonstrate a globally scalable business model. The sooner you can get global traction the more you are protected against competitive pressure. However, winning international customers can be both expensive and risky. With his new book, Going Global on a Shoestring, Hans Peter Bech shares tips and tricks for how to enter the international markets on small budgets and in ways where you don't have to bet the farm.
COPENHAGEN, Denmark - ncarol.com -- The book will help small B2B software companies (with a staff of between 20 and 200 people) find ways to adjust and make their business model work in foreign markets.
By March 2020 when the manuscript was well underway, a pandemic suddenly hit us. How do you go global on a shoestring when borders close, airlines stop operating, global supply chains break down, the economy falls like a stone, and you need to wear a face mask when going out?
Indeed, some activities have temporarily been rendered impossible, but others have changed for the better. The book explains how the Covid-19 pandemic has moved the thresholds in your favour. Suddenly you can accomplish much more without meeting people in person. Some of these thresholds have moved permanently, while others will swing back when we have the virus behind us.
More on ncarol.com
About the author
Hans Peter Bech is a bestselling author and a frequent blogger on how to make information technology companies become global market leaders. He has produced numerous books, papers, podcasts and videos on international business development in the IT industry. Hans Peter is also a keynote speaker, workshop facilitator, and an advisor for governments and companies. He holds a M.Sc. in macroeconomics and political science from the University of Copenhagen.
What others say about the book
Winning customers abroad is the dream of any software entrepreneur. Finally, there is a book that is directing this journey practically and in a straightforward manner. By using the principles presented, more software products can find more customers worldwide.
- Gönül Kamali, Chairman at YASAD, The Turkish Software Industry Association, Istanbul, Turkey
Having an innovative product is a good start, but it doesn't always make customers beat a path to your door. Hans Peter's book is a toolbox with hacks that can produce great results for the small software company that has a great product, but not the deep pockets required for traditional marketing and sales.
- Gregorio Navarro, CEO at Wepall, software for robots, Murcia, Spain.
Business development is not a synonym for sales. That is especially true in an international context. This book provides the framework for how smaller software companies can exploit the global potential of their products faster and without making the huge investments required by the traditional approaches.
More on ncarol.com
- Allan Martinson, CEO at XOLO, the virtual business platform, Tallinn Estonia
Regardless of the business or industry that you're in, the global marketplace will always be larger than the domestic one. This book provides a framework and simple-to-implement tips for software companies with limited budgets to take advantage of their global potential with strategies such as thought leadership development.
- Pamela Campagna, professor at Hult International Business School, Cambridge, Mass., USA
More information
Titel: Going Global on a Shoestring - Global Expansion in the Software Industry on a Small Budget
Author: Hans Peter Bech
Foreword: Marylou Tyler
Number of pages: 392
Publisher: TBK Publishing®
Publication date: 1 September 2020
ISBN: 978-87-93116-28-3 (print), 978-87-93116-29-0 (e-book)
Availability: Amazon, other book portals and your local bookstore.
By March 2020 when the manuscript was well underway, a pandemic suddenly hit us. How do you go global on a shoestring when borders close, airlines stop operating, global supply chains break down, the economy falls like a stone, and you need to wear a face mask when going out?
Indeed, some activities have temporarily been rendered impossible, but others have changed for the better. The book explains how the Covid-19 pandemic has moved the thresholds in your favour. Suddenly you can accomplish much more without meeting people in person. Some of these thresholds have moved permanently, while others will swing back when we have the virus behind us.
More on ncarol.com
- Where Is Your Faith The Movie and Sountrack
- Bynn Intelligence Ranks #1 in NIST Child Online Safety Evaluation for Ages 13–16
- Rev-O-Box™ Launches Reversible Shipping Box That Instantly Becomes a Premium Gift Box
- Las Vegas Estate Firm Ghandi Deeter Blackham Offers Insight on Tony Hsieh's Contested $500 Million Will
- Ms. Marie's Coffee Blend Launches Local Delivery Service Beginning in Lexington, North Carolina
About the author
Hans Peter Bech is a bestselling author and a frequent blogger on how to make information technology companies become global market leaders. He has produced numerous books, papers, podcasts and videos on international business development in the IT industry. Hans Peter is also a keynote speaker, workshop facilitator, and an advisor for governments and companies. He holds a M.Sc. in macroeconomics and political science from the University of Copenhagen.
What others say about the book
Winning customers abroad is the dream of any software entrepreneur. Finally, there is a book that is directing this journey practically and in a straightforward manner. By using the principles presented, more software products can find more customers worldwide.
- Gönül Kamali, Chairman at YASAD, The Turkish Software Industry Association, Istanbul, Turkey
Having an innovative product is a good start, but it doesn't always make customers beat a path to your door. Hans Peter's book is a toolbox with hacks that can produce great results for the small software company that has a great product, but not the deep pockets required for traditional marketing and sales.
- Gregorio Navarro, CEO at Wepall, software for robots, Murcia, Spain.
Business development is not a synonym for sales. That is especially true in an international context. This book provides the framework for how smaller software companies can exploit the global potential of their products faster and without making the huge investments required by the traditional approaches.
More on ncarol.com
- CCHR: Congressional Hearing Revives Lessons from MKULTRA Era – Why Past Psychiatric Human Rights Abuses Demand Vigilance Today
- Pacto Medical Wins Red Dot Design Concept Award 2026 for Slimshot® Compact Prefilled Syringe
- Heritage at Manalapan Introduces Luxury Single-Family Homes with Exceptional Value in One of Monmouth County's Most Desirable Locations
- Achugogo: Tale of the Spring Chaser Wins Inaugural TCCF Prize at Mifa Pitches, the Industry Market of the Annecy International Animation Film Festival
- Everything Policy Launches Madison, an AI Tool That Makes Legislation Readable for Students and Citizens
- Allan Martinson, CEO at XOLO, the virtual business platform, Tallinn Estonia
Regardless of the business or industry that you're in, the global marketplace will always be larger than the domestic one. This book provides a framework and simple-to-implement tips for software companies with limited budgets to take advantage of their global potential with strategies such as thought leadership development.
- Pamela Campagna, professor at Hult International Business School, Cambridge, Mass., USA
More information
Titel: Going Global on a Shoestring - Global Expansion in the Software Industry on a Small Budget
Author: Hans Peter Bech
Foreword: Marylou Tyler
Number of pages: 392
Publisher: TBK Publishing®
Publication date: 1 September 2020
ISBN: 978-87-93116-28-3 (print), 978-87-93116-29-0 (e-book)
Availability: Amazon, other book portals and your local bookstore.
Source: TBK Publishing®
0 Comments
Latest on ncarol.com
- Studica Robotics Supports Robotics Training Camp for WorldSkills Shanghai 2026
- Lineus Medical Renews Agreement with Vizient, Delivering Enhanced Value for Vizient Members
- Qscription Technologies Appoints Radiology Industry Veteran Elliot Silverman to Advisory Board
- Search Is Broken. Curated Discovery Is the Future
- While iHeartMedia Cuts Jobs, Radio Stations Nationwide Are Hiring
- 20 Ways to Save Money Running a Van
- How Fortress Law Group Turned a DUI Arrest in Ohio Into a Full Acquittal at Trial
- Breaking the Silence: Tour Sparks National Conversation on Men's Mental Health and Domestic Abuse
- Mr. Hospital Bed Helps Home Care Buyers Find the Right Hospital Bed
- The KettleBelle Achieves Explosive 400% Member Growth in Four Months, Launches 5-Day Kickstart
- Soma and Sage Bringing Functional Mobility and Nervous System Regulation to Burlington NC
- Able Rooter Expands Services to Offer Premium Water Heater Installation Across St. Louis
- Director Sean McNamara Reunites with Award-Winning Cinematographer Shawn Seifert for Upcoming Feature Home
- J. Kenton Pierce Wins Prometheus Award for Best Novel
- Class is in session: Black Beauty Block Party returns to Los Angeles for fourth annual festival
- Heavy Duty Journal Surpasses 1000 Technical Articles for Diesel Technicians and Fleet Managers
- Kolbus Introduces the Next Step in Casemaking Efficiency
- Florida Law Advisers, P.A. Named Best Divorce Firm of 2026 by Expert Law Attorneys
- Sounds of LA County: 27 Parks.108 Concerts. One County
- Only One Flight Stands Between Los Angeles Youth Leaders and a Life-Saving Mission in South Africa