Trending...
- Larry R. Wasion Highlights Jump Gate I: Time Chair. The Opening Novel in His Expansive Science Fiction Series
- Homeowner Prep Announces Strategic Language Shift: Replacing "Renters" with "Future Homeowners" to Inspire Wealth-Building Mindsets
- LiposoMore™ Redefines Bioavailability: Joyful Nutritional Launches High-Performance Liposomal Vitamin C and Iron for the Global Supplement Market
The value of a software company increases substantially when it can demonstrate a globally scalable business model. The sooner you can get global traction the more you are protected against competitive pressure. However, winning international customers can be both expensive and risky. With his new book, Going Global on a Shoestring, Hans Peter Bech shares tips and tricks for how to enter the international markets on small budgets and in ways where you don't have to bet the farm.
COPENHAGEN, Denmark - ncarol.com -- The book will help small B2B software companies (with a staff of between 20 and 200 people) find ways to adjust and make their business model work in foreign markets.
By March 2020 when the manuscript was well underway, a pandemic suddenly hit us. How do you go global on a shoestring when borders close, airlines stop operating, global supply chains break down, the economy falls like a stone, and you need to wear a face mask when going out?
Indeed, some activities have temporarily been rendered impossible, but others have changed for the better. The book explains how the Covid-19 pandemic has moved the thresholds in your favour. Suddenly you can accomplish much more without meeting people in person. Some of these thresholds have moved permanently, while others will swing back when we have the virus behind us.
More on ncarol.com
About the author
Hans Peter Bech is a bestselling author and a frequent blogger on how to make information technology companies become global market leaders. He has produced numerous books, papers, podcasts and videos on international business development in the IT industry. Hans Peter is also a keynote speaker, workshop facilitator, and an advisor for governments and companies. He holds a M.Sc. in macroeconomics and political science from the University of Copenhagen.
What others say about the book
Winning customers abroad is the dream of any software entrepreneur. Finally, there is a book that is directing this journey practically and in a straightforward manner. By using the principles presented, more software products can find more customers worldwide.
- Gönül Kamali, Chairman at YASAD, The Turkish Software Industry Association, Istanbul, Turkey
Having an innovative product is a good start, but it doesn't always make customers beat a path to your door. Hans Peter's book is a toolbox with hacks that can produce great results for the small software company that has a great product, but not the deep pockets required for traditional marketing and sales.
- Gregorio Navarro, CEO at Wepall, software for robots, Murcia, Spain.
Business development is not a synonym for sales. That is especially true in an international context. This book provides the framework for how smaller software companies can exploit the global potential of their products faster and without making the huge investments required by the traditional approaches.
More on ncarol.com
- Allan Martinson, CEO at XOLO, the virtual business platform, Tallinn Estonia
Regardless of the business or industry that you're in, the global marketplace will always be larger than the domestic one. This book provides a framework and simple-to-implement tips for software companies with limited budgets to take advantage of their global potential with strategies such as thought leadership development.
- Pamela Campagna, professor at Hult International Business School, Cambridge, Mass., USA
More information
Titel: Going Global on a Shoestring - Global Expansion in the Software Industry on a Small Budget
Author: Hans Peter Bech
Foreword: Marylou Tyler
Number of pages: 392
Publisher: TBK Publishing®
Publication date: 1 September 2020
ISBN: 978-87-93116-28-3 (print), 978-87-93116-29-0 (e-book)
Availability: Amazon, other book portals and your local bookstore.
By March 2020 when the manuscript was well underway, a pandemic suddenly hit us. How do you go global on a shoestring when borders close, airlines stop operating, global supply chains break down, the economy falls like a stone, and you need to wear a face mask when going out?
Indeed, some activities have temporarily been rendered impossible, but others have changed for the better. The book explains how the Covid-19 pandemic has moved the thresholds in your favour. Suddenly you can accomplish much more without meeting people in person. Some of these thresholds have moved permanently, while others will swing back when we have the virus behind us.
More on ncarol.com
- NRx Pharmaceuticals Could Be on the Verge of a Breakout Year as AI, FDA Catalysts, and Mental Health Demand Converge
- Nufabrx Added to TrillaMed Pharmacy and DAPA Contracts
- DC Accounting Firm Offers Free Business CRM to Small Business Clients Alongside Weekly Bookkeeping Model
- CCHR: Psychiatric Drugs Fuel Rising Death Toll: National Adverse Drug Event Awareness Day Confronts America's Medication Crisis
- Explosive $10 Billion Counter-Drone Market with AI-Powered Defense Ecosystem: ZenaTech, Inc. (N A S D A Q: ZENA)
About the author
Hans Peter Bech is a bestselling author and a frequent blogger on how to make information technology companies become global market leaders. He has produced numerous books, papers, podcasts and videos on international business development in the IT industry. Hans Peter is also a keynote speaker, workshop facilitator, and an advisor for governments and companies. He holds a M.Sc. in macroeconomics and political science from the University of Copenhagen.
What others say about the book
Winning customers abroad is the dream of any software entrepreneur. Finally, there is a book that is directing this journey practically and in a straightforward manner. By using the principles presented, more software products can find more customers worldwide.
- Gönül Kamali, Chairman at YASAD, The Turkish Software Industry Association, Istanbul, Turkey
Having an innovative product is a good start, but it doesn't always make customers beat a path to your door. Hans Peter's book is a toolbox with hacks that can produce great results for the small software company that has a great product, but not the deep pockets required for traditional marketing and sales.
- Gregorio Navarro, CEO at Wepall, software for robots, Murcia, Spain.
Business development is not a synonym for sales. That is especially true in an international context. This book provides the framework for how smaller software companies can exploit the global potential of their products faster and without making the huge investments required by the traditional approaches.
More on ncarol.com
- High-Value Execution Phase Begins: Bitcoin Bancorp Ignites Texas Rollout of Digital Asset ATM Network: Bitcoin Bancorp (Stock Symbol: BCBC) $BCBC
- UK Financial Ltd Tokenized LTNS 1, A $1.1 T Asset-Backed ERC-3643 Security Token with 11 On-Chain Contracts Verifying, Compliant Real-World Value
- SelfCare is now HealthCare across America
- Homeowner Prep Announces Strategic Language Shift: Replacing "Renters" with "Future Homeowners" to Inspire Wealth-Building Mindsets
- LiposoMore™ Redefines Bioavailability: Joyful Nutritional Launches High-Performance Liposomal Vitamin C and Iron for the Global Supplement Market
- Allan Martinson, CEO at XOLO, the virtual business platform, Tallinn Estonia
Regardless of the business or industry that you're in, the global marketplace will always be larger than the domestic one. This book provides a framework and simple-to-implement tips for software companies with limited budgets to take advantage of their global potential with strategies such as thought leadership development.
- Pamela Campagna, professor at Hult International Business School, Cambridge, Mass., USA
More information
Titel: Going Global on a Shoestring - Global Expansion in the Software Industry on a Small Budget
Author: Hans Peter Bech
Foreword: Marylou Tyler
Number of pages: 392
Publisher: TBK Publishing®
Publication date: 1 September 2020
ISBN: 978-87-93116-28-3 (print), 978-87-93116-29-0 (e-book)
Availability: Amazon, other book portals and your local bookstore.
Source: TBK Publishing®
Filed Under: Business
0 Comments
Latest on ncarol.com
- K4Connect Launches Team Hub 5.0 — The Intelligent Execution Layer for Senior Living
- New Book Reveals The Science Of Predictions
- Compliance Alert: Maryland, Texas Regulate Use of Artificial Intelligence in Utilization Reviews
- Colony Ridge Communities Celebrates Successful Soccer Season Kickoff with Families and Youth
- NYC Composer/Educator Launches Debut Children's Book to Fantastic Reviews
- EFA Announces 2026 Editorial Rate Chart
- Red5 Taps PubNub to Power the Next Era of Real-Time Interactive Streaming
- Yield Curve Shifts Drive Retail Traders to AI Trading for 126% Annualized Return Stability
- Shoutout Joseph Neibich aka Nybyk
- Meet Joseph Neibich aka Joseph Nybyk of Beachwood Canyon
- LARUS Launches Business Continuity Framework for IPv4-Dependent Networks
- A Cure In Sight Advances Ocular Melanoma Advocacy During Rare Disease Week 2026 in Washington, DC
- Craigory Dunn Introduces "The Craig Nice Report," A Bold Response to the AI Music Debate
- KeysCaribbean Offers 'Skip-the-Crowds' Savings With 15 Percent Off April Stays
- New from Regal House Publishing, A Reckoning Up Black Cat Hollow, a psychological crime thriller
- Supply & Demand Chain Executive Names Puga Sankara as Recipient of 2026 Pros to Know Award
- K4Connect launches K4IQ™, an intelligence layer on FusionOS turning data into actionable insights
- Atelier 4 Appoints Museum Logistics Expert Heather Haldeman as Senior Client Advisor
- AI Disruption Meets Marine Scale: Off The Hook YS, Inc. (N Y S E American: OTH) Targets Breakout Growth with NextBoat Launch and Aggressive Expansion
- Targeting the Billion-Dollar U.S. Countermeasure Market With AI-Driven Biodefense Platform: Lunai Bioworks (N A S D A Q: LNAI)