Trending...
- Omnitronics launches Ecosystem Health Dashboard to enable proactive monitoring across dispatch environments
- New Research Identifies "The Great Junk Transfer": 49% of Americans Would Rather Inherit Nothing Than Sort Through a Relative's Belongings
- Why Baton Rouge's Humid Climate Can Contribute to Carpenter Ant Damage — J&J Exterminating Explains How to Protect Your Home
The value of a software company increases substantially when it can demonstrate a globally scalable business model. The sooner you can get global traction the more you are protected against competitive pressure. However, winning international customers can be both expensive and risky. With his new book, Going Global on a Shoestring, Hans Peter Bech shares tips and tricks for how to enter the international markets on small budgets and in ways where you don't have to bet the farm.
COPENHAGEN, Denmark - ncarol.com -- The book will help small B2B software companies (with a staff of between 20 and 200 people) find ways to adjust and make their business model work in foreign markets.
By March 2020 when the manuscript was well underway, a pandemic suddenly hit us. How do you go global on a shoestring when borders close, airlines stop operating, global supply chains break down, the economy falls like a stone, and you need to wear a face mask when going out?
Indeed, some activities have temporarily been rendered impossible, but others have changed for the better. The book explains how the Covid-19 pandemic has moved the thresholds in your favour. Suddenly you can accomplish much more without meeting people in person. Some of these thresholds have moved permanently, while others will swing back when we have the virus behind us.
More on ncarol.com
About the author
Hans Peter Bech is a bestselling author and a frequent blogger on how to make information technology companies become global market leaders. He has produced numerous books, papers, podcasts and videos on international business development in the IT industry. Hans Peter is also a keynote speaker, workshop facilitator, and an advisor for governments and companies. He holds a M.Sc. in macroeconomics and political science from the University of Copenhagen.
What others say about the book
Winning customers abroad is the dream of any software entrepreneur. Finally, there is a book that is directing this journey practically and in a straightforward manner. By using the principles presented, more software products can find more customers worldwide.
- Gönül Kamali, Chairman at YASAD, The Turkish Software Industry Association, Istanbul, Turkey
Having an innovative product is a good start, but it doesn't always make customers beat a path to your door. Hans Peter's book is a toolbox with hacks that can produce great results for the small software company that has a great product, but not the deep pockets required for traditional marketing and sales.
- Gregorio Navarro, CEO at Wepall, software for robots, Murcia, Spain.
Business development is not a synonym for sales. That is especially true in an international context. This book provides the framework for how smaller software companies can exploit the global potential of their products faster and without making the huge investments required by the traditional approaches.
More on ncarol.com
- Allan Martinson, CEO at XOLO, the virtual business platform, Tallinn Estonia
Regardless of the business or industry that you're in, the global marketplace will always be larger than the domestic one. This book provides a framework and simple-to-implement tips for software companies with limited budgets to take advantage of their global potential with strategies such as thought leadership development.
- Pamela Campagna, professor at Hult International Business School, Cambridge, Mass., USA
More information
Titel: Going Global on a Shoestring - Global Expansion in the Software Industry on a Small Budget
Author: Hans Peter Bech
Foreword: Marylou Tyler
Number of pages: 392
Publisher: TBK Publishing®
Publication date: 1 September 2020
ISBN: 978-87-93116-28-3 (print), 978-87-93116-29-0 (e-book)
Availability: Amazon, other book portals and your local bookstore.
By March 2020 when the manuscript was well underway, a pandemic suddenly hit us. How do you go global on a shoestring when borders close, airlines stop operating, global supply chains break down, the economy falls like a stone, and you need to wear a face mask when going out?
Indeed, some activities have temporarily been rendered impossible, but others have changed for the better. The book explains how the Covid-19 pandemic has moved the thresholds in your favour. Suddenly you can accomplish much more without meeting people in person. Some of these thresholds have moved permanently, while others will swing back when we have the virus behind us.
More on ncarol.com
- New Book gives Consumer Goods Leaders a Governance Playbook for Generative and Agentic AI
- Loud! OOH calls for prize draw advertising standards as £1.3bn category moves outdoors
- Black Ribbon Productions Launches With Fearless 2026 Horror Slate
- Actor Dominic Pace Returns to Television and Film
- Opteamix welcomes Girish Ramachandra to its leadership team as Senior Vice President of Client Services
About the author
Hans Peter Bech is a bestselling author and a frequent blogger on how to make information technology companies become global market leaders. He has produced numerous books, papers, podcasts and videos on international business development in the IT industry. Hans Peter is also a keynote speaker, workshop facilitator, and an advisor for governments and companies. He holds a M.Sc. in macroeconomics and political science from the University of Copenhagen.
What others say about the book
Winning customers abroad is the dream of any software entrepreneur. Finally, there is a book that is directing this journey practically and in a straightforward manner. By using the principles presented, more software products can find more customers worldwide.
- Gönül Kamali, Chairman at YASAD, The Turkish Software Industry Association, Istanbul, Turkey
Having an innovative product is a good start, but it doesn't always make customers beat a path to your door. Hans Peter's book is a toolbox with hacks that can produce great results for the small software company that has a great product, but not the deep pockets required for traditional marketing and sales.
- Gregorio Navarro, CEO at Wepall, software for robots, Murcia, Spain.
Business development is not a synonym for sales. That is especially true in an international context. This book provides the framework for how smaller software companies can exploit the global potential of their products faster and without making the huge investments required by the traditional approaches.
More on ncarol.com
- Silicon Box Ships 500M Units at High Yield, Expands Production Capacity for Panel-Level Packaging
- Why Baton Rouge's Humid Climate Can Contribute to Carpenter Ant Damage — J&J Exterminating Explains How to Protect Your Home
- RPR Promotes Emily Line to Chief Strategy Officer and Janine Sieja to Chief Product Officer
- Expanding Beyond Space as New Drone Market Opportunities Accelerate Growth: Ascent Solar Technologies (N A S D A Q: ASTI)
- Lauren Merrell, Dale Sorensen Real Estate, announces price improvement for an extraordinary island retreat
- Allan Martinson, CEO at XOLO, the virtual business platform, Tallinn Estonia
Regardless of the business or industry that you're in, the global marketplace will always be larger than the domestic one. This book provides a framework and simple-to-implement tips for software companies with limited budgets to take advantage of their global potential with strategies such as thought leadership development.
- Pamela Campagna, professor at Hult International Business School, Cambridge, Mass., USA
More information
Titel: Going Global on a Shoestring - Global Expansion in the Software Industry on a Small Budget
Author: Hans Peter Bech
Foreword: Marylou Tyler
Number of pages: 392
Publisher: TBK Publishing®
Publication date: 1 September 2020
ISBN: 978-87-93116-28-3 (print), 978-87-93116-29-0 (e-book)
Availability: Amazon, other book portals and your local bookstore.
Source: TBK Publishing®
0 Comments
Latest on ncarol.com
- Minus K Technology launches it Educational Giveaway for Universities and Colleges in the USA
- JustCalculators.app Launches Modern, Calculation Platform with Instant Embed Capabilities
- UK Financial Ltd Verifies Maya Preferred PRA Circulating Supply, Proving Its Eight-Year Promise of Under 1M Tokens After Chainlink Labs Agreement
- Anamorphic 3D Only Works on Fixed Screens. Loud! OOH Put It on a Moving Ad Van for Flood Re
- From DJ Booths to Disney: Orlando Author Ryan Tiffin Launches "Chasing Magic"
- FDA Food Recall Notices After Outbreak Linked to 98 Hospitalizations: Practical Tips for Safer Grocery Shopping
- The 'Tax Squeeze': Betsson's Record Quarter Previews the Economics of Finland's 2027 Casino Market
- Ten-Time Combat-Deployed U.S. Army Major Imprisoned For Telling The Truth In North Carolina Court Rm
- ImagineX Acquires Payteros to Strengthen Digital Transformation Capabilities
- From Pizza to Playlists: Marty The Pizza Guy Delivers Three Delicious New Songs
- Adelaide's Army of Hope Celebrates 501(c)(3) Status Ahead of Swing Fore Hope Golf Tournament
- Salestrics Introduces PraiseEngine: The AI-Native Review Engine Built to Fix Social Proof
- NVM Pet Celebrates a Decade of Growth by Honoring the People Behind Its Success
- Mike "The Situation" Sorrentino Celebrates Opening of Second Archangel Centers Location
- Big Money Retirement Opens Dedicated Charlotte Office to Better Serve Growing Client Base
- K2 Integrity Names Michael Kallabat Global Head of Investigations and Disputes
- Socialhose Eyes Southeast Asia and Rejects the Copy-Paste Expansion Playbook
- $40 Billion Global Market Value by 2030 Projected in Unmanned Aerial Vehicle or Other Drone Technology Sector, Growing at 9.2% Compound Annual Growth
- Charlotte-based Steady Tax & Bookkeeping launches to support small businesses nationwide
- Recreation Ponds: The Next Big Backyard Pond Trend?