Cotton Incorporated Continues to Weave Through Everyday Lives
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CARY, N.C. ~ For over 50 years, Cotton Incorporated has been at the forefront of providing resources and research to help companies develop and market superior, innovative and profitable products. With U.S. cotton production on the rise in 2023, the not-for-profit company is determined to ensure that cotton remains the first choice among consumers in apparel and home products while also providing sustainable solutions through every stage of the cotton life cycle.

Cotton Incorporated is comprised of experts that continually develop resources for each phase including Market Data, Cotton Production, Quality Products and Consumer Marketing. The Market Data department develops corporate strategy and program metrics based on market data including economic factors, supply and demand as well as supply chain insights. The Agriculture and Environmental Research department provides research and technical services to cotton growers, ginners and their support industries to improve the profitability of cotton through the creation and utilization of knowledge. The research labs focus on nonwoven innovations, product development, trend analysis, modern dyeing and finishing techniques to improve quality products. Consumer Marketing conveys the emotions behind how cotton impacts our everyday lives.

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In 1973, Cotton Incorporated introduced the Seal of Cotton trademark which is used on a variety of cotton-containing or related products from apparel to laundry detergent. In 1989 they launched "The Fabric of Our Lives" campaign which conveyed the emotional connection between cotton and consumers. More recently they have implemented innovative programs such as Blue Jeans Go Jean™ denim recycling program as well as dynamic events such as Cotton's 24-Hour Fashion Show or Cotton's 60-second Runway Show which showcase a range of cotton-rich apparel offered by well-known brands, retailers and designers.

Cotton Incorporated continues to be a recognized global authority for all things related to cotton with its mission being to ensure that it remains a first choice among consumers in apparel and home products while also providing sustainable solutions through every stage of its life cycle.

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