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GREENSBORO, N.C. and GENEVA, Sept. 28, 2023 ~ Global denim brand Wrangler® and the leading authority in western fashion have announced their collaboration with Mattel, Inc.'s Barbie, the #1 fashion doll brand inspiring a cultural phenomenon. The Wrangler x Barbie collection celebrates two brands with similar heritage, united in the desire to encourage women and girls to be strong, confident, free and fearlessly chase their dreams.
The collection contains the denim brand's perfected bootcut jean and first Wrancher® Dress Jean for women in a vibrant Barbie pink. Bridging Wrangler's roots and the Barbie brand's signature California vibes, the collection also includes an assortment of casual and statement pieces across shirts, dresses, tees and jackets incorporating fierce colors, lively prints and a touch of western flair.
The collaboration is backed by iconic brand histories full of rich, symbolic and classic fashions and cultural moments. It is inspired by two brands that have been making products long-cherished as collectible items passed down through generations. The collection reimagines brand archives and pays homage to the Barbie brand's history of experimenting with western-inspired fashion and her authentic western lifestyle, including her experience as a horse owner beginning in the 1970s.
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Jenni Broyles, senior vice president at Wrangler said: "Particularly through the remarkable expansion of its female product categories over the years, Wrangler has earned a unique position in women's fashion, offering western style that transcends lifestyles, occupations, economic backgrounds, genres, geographies and generations. Barbie has become a permanent and cultural symbol of empowerment, and with this collection we aim to encourage individuals from all walks of life to embrace their unique identities and make a statement that echoes across time."
The Wrangler x Barbie collection is available on Wrangler.com and in store. To learn more about the collection or upcoming collaborations between Mattel and Wrangler follow @wrangler @barbie or @barbiestyle on social media platforms.
The collection contains the denim brand's perfected bootcut jean and first Wrancher® Dress Jean for women in a vibrant Barbie pink. Bridging Wrangler's roots and the Barbie brand's signature California vibes, the collection also includes an assortment of casual and statement pieces across shirts, dresses, tees and jackets incorporating fierce colors, lively prints and a touch of western flair.
The collaboration is backed by iconic brand histories full of rich, symbolic and classic fashions and cultural moments. It is inspired by two brands that have been making products long-cherished as collectible items passed down through generations. The collection reimagines brand archives and pays homage to the Barbie brand's history of experimenting with western-inspired fashion and her authentic western lifestyle, including her experience as a horse owner beginning in the 1970s.
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Jenni Broyles, senior vice president at Wrangler said: "Particularly through the remarkable expansion of its female product categories over the years, Wrangler has earned a unique position in women's fashion, offering western style that transcends lifestyles, occupations, economic backgrounds, genres, geographies and generations. Barbie has become a permanent and cultural symbol of empowerment, and with this collection we aim to encourage individuals from all walks of life to embrace their unique identities and make a statement that echoes across time."
The Wrangler x Barbie collection is available on Wrangler.com and in store. To learn more about the collection or upcoming collaborations between Mattel and Wrangler follow @wrangler @barbie or @barbiestyle on social media platforms.
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