Wheels Up Adds Key Senior Talent to Drive Business Transformation
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NEW YORK, May 3, 2023 ~ Wheels Up Experience (NYSE: UP) has announced two key additions to its senior management team in order to amplify its customer-focused business strategies and deliver on its profitability objectives. David Godsman will join as Wheels Up's first Chief Digital Officer, while Kristen Lauria will join as the company's new Chief Customer and Marketing Officer.

Kenny Dichter, Chairman and CEO of Wheels Up, expressed his enthusiasm for the new additions to the team. "As Wheels Up continues to pursue our vision to make the extraordinary possible every day, I'm pleased to bring aboard two dynamic and seasoned leaders to help take our business to the next level," said Dichter.

David Godsman brings an extensive background in digital transformation and technology leadership at the Fortune 100 level with more than 25 years' experience using technology and data to shape and scale businesses and improve consumers' lives. He joins from Foro – an industry-leading Fintech company focused on revolutionizing commercial lending – where he served as CEO and Director. He has also held senior digital roles at The Coca-Cola Company, Bank of America and Starwood Hotels & Resorts. At Wheels Up, Godsman will oversee the company's Digital Product, Technology and Data Services teams with a focus on leveraging its technology investments and infrastructure to drive business results, further improve operations, and deliver an extraordinary member experience.

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Kristen Lauria succeeds Lee Applbaum who is departing Wheels Up to focus on personal and entrepreneurial ventures. She steps into an expanded role that includes overseeing the company's brand, creative and customer acquisition/retention with a special focus on member/customer experience. Lauria was previously the EVP & Global CMO of Cigna Corporation where she successfully launched Evernorth, a $100B health services brand. She also spent more than 15 years at IBM leading teams through significant business shifts like mobile rise, cloud move & Artificial Intelligence establishment as a critical business tool. At Wheels Up she will continue driving high-impact brand building initiatives with a particular focus on driving member growth & retention while working across organization for amazing member experience.

Godsman will officially join on June 1st based in Charlotte NC while Lauria will join on May 15th based in New York City. With these two key additions in place, Wheels Up is well positioned for continued success in providing private aviation solutions for millions of consumers globally through their global private aviation marketplace connecting their base of more than 12000 members & customers with over 1500 safety-vetted & verified private aircrafts along with freight safety & security solutions & managed services for individuals industry government & civil organizations through their mobile app search book & fly feature.
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