INTRODUCING SPECTRUM REACH ARCHITECT: AI-POWERED INSIGHTS FOR ADVERTISERS
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~ Spectrum Reach, a leading media company, has announced the full market availability of their exclusive media planning platform, Spectrum Reach Architect. This AI-driven tool is designed to help advertisers adapt their campaigns in a dynamic and fragmented advertising market by providing real-time and actionable data.

After a successful six-month trial period involving over 2,000 local advertisers, Spectrum Reach Architect is now available to all clients. The platform utilizes historical performance data from tens of thousands of campaigns and draws from Spectrum Reach's first-party data insights, including from the popular Spectrum TV App. This allows for customized media planning recommendations that ensure efficient budget use and precise audience targeting.

Jason Brown, Executive Vice President of Spectrum Reach, explains the unique capabilities of this platform: "Our direct connections to over 30 million U.S. households give us the ability to provide advertisers with actionable insights that they can't get anywhere else." He adds that with Spectrum Reach Architect, advertisers can expect even greater campaign effectiveness and precision.

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One satisfied client who has already experienced the benefits of this platform is Joseph Delk IV, owner of Delk 4 Law firm in Lenoir, N.C. Delk worked with his Spectrum Reach account executive to use Architect for his local ad campaign starting in June. He shares his positive experience: "The real-time demonstration of Spectrum Reach Architect was a game-changer. It showed me the breakdown of my marketing plan and delivered a tailored proposal for my business."

Spectrum Reach Architect is just one example of how Spectrum is advancing multichannel advertising for clients of all sizes. By building on insights from their Audience Reach Optimizer tool, this platform can help optimize campaign recommendations and uncover potential missed opportunities across traditional and streaming TV. Additionally, their Customer Data Match feature allows local businesses to use their own data to reach existing customers and find new prospects.

With these offerings, Spectrum Reach continues to evolve and meet the dynamic needs of modern advertisers. More information about their campaign planning tools can be found on their website, spectrumreach.com.

According to the Comscore CTV Intelligence Report from 2022 through May 2025, the Spectrum TV App is the most-viewed streaming service in the U.S. on an hours per household basis when compared to other top streaming providers on connected TVs, gaming consoles, and streaming devices. This further highlights the value and effectiveness of Spectrum Reach Architect for advertisers looking to reach a wide audience through various channels.

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