GREENWORKS® GROUP ANNOUNCES FEATURE IN CONSUMER TECHNOLOGY ASSOCIATION'S "THE HUMAN COMPONENT" SERIES
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MOORESVILLE, N.C., June 12, 2024 ~ The Greenworks® Group, a leading company in battery-powered tools and lawn equipment, has been featured in the groundbreaking online series "The Human Component" by the Consumer Technology Association (CTA). Produced by BBC StoryWorks Commercial Productions, this series explores the transformative power of technology in addressing global challenges such as climate change and healthcare disparities. The partnership between Greenworks® and CTA highlights how their innovative products are making a significant impact worldwide and improving lives at various levels.

Klaus Hahn, President of Greenworks® North America and Europe, expressed his excitement about being a part of "The Human Component" series. He stated that it showcases how their battery-powered tools are making a real difference in people's lives. This partnership further reinforces Greenworks®' commitment to using battery technology for the greater good, promoting clean air and sustainable power usage in daily activities.

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One of the standout stories featured in the Greenworks® segment is that of Bob Bishop, a recent retiree who has transformed his 30-acre hobby farm in Albany, IL using Greenworks® products. Bishop, a former electrical lineman who dedicated his career to restoring power for others, now enjoys the seamless power and versatility of his Greenworks® riding mower, chainsaw, and power tools to maintain his farm. He appreciates that these products are lightweight and easy to use compared to gas-powered alternatives.

Bishop believes that using battery-powered outdoor equipment is not only beneficial for the environment but also serves as motivation to be a good steward of the land. He takes pride in maintaining his property while also looking after the environment.

In addition to Greenworks®, two other brands within the group - Cramer Tools and Greenworks Commercial - are featured in separate episodes of "The Human Component." The Cramer Tools episode showcases how battery-powered landscaping tools are revolutionizing maintenance at Castle Bromwich Hall Hotel in the United Kingdom. The upcoming episode featuring Greenworks® Commercial highlights the new state regulations in California that ban gas-powered outdoor power equipment.

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Klaus Hahn, President of Greenworks® Commercial, is excited to showcase their highly innovative Optimus EnergyCube™ mobile charging solutions in the episode. These solutions allow landscapers to never run out of power on the job site. The episode will also feature a California-based landscaper adjusting to the new state regulations and using Greenworks®' new lineup of handheld tools, ride-on and walk-behind equipment, and batteries.

To learn more about the Greenworks® Group's collaboration with CTA and watch "The Human Component," viewers can visit the hubpage on BBC.com or GreenworksTools.com, GreenworksTools.ca, or GreenworksTools.eu. This series serves as a testament to global collaboration and how technology can make a significant impact in addressing global challenges and improving lives.
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