Trending...
- RAS AP Consulting Expands AP Governance & Automation Practice and Named Finalist for Heidelberg Materials SAP Vendor & Customer Data Project - 105
- OneVizion Names AI Leader Matthew Kirk as Chief Operating Officer to Drive Governed AI Across Telecom and Electric Utilities
- Wagga Trucks set to expand to the Canberra Region as authorised dealer for Volvo, UD & Mack along with Freighter Group Trailers
The First-Ever Lightly Caffeinated Water with Electrolytes Named H-E-B Quest for Texas Best Finalist in 2019
AUSTIN, Texas - ncarol.com -- Curly's, a Texas-based company focused on changing how people hydrate, launched its artisan bottled water with caffeine and electrolytes in February at more than 250 H-E-B grocery stores throughout Texas. Curly's was named H-E-B Quest for Texas Best Finalist in 2019, providing the company with a launching pad to extend its unique bottled water from online sales to retail stores.
Unlike other highly caffeinated beverages and sports drinks with electrolytes, Curly's has no sugar or sweeteners, calories or flavorings. Curly's was created to give people a healthier way to get caffeine and essential minerals throughout the day. The water is sourced from local aquifers, then filtered with UV light and reverse osmosis. The company adds 20mg of caffeine extracted from organic coffee beans and a blend of natural electrolytes.
"We wanted to provide our customers with a high-quality water product that can hydrate them and give them clean energy throughout the day and evening," says Matt Allison, cofounder at Curly's. "We went with a low dose of natural caffeine so people can comfortably drink Curly's the same way they would any other bottle of water, without worrying about energy spikes and crashes from caffeine - just smooth, clean energy whenever people need it."
More on ncarol.com
Curly's was founded by Matt Allison, previously founding CEO at the marketing technology company, TrendKite, and Nate Pruitt, owner at Bell Springs Winery & Brewery and Growth Digital. Their unique approach to hydration came from their realization that many of their colleagues and customers always seemed to be tired and dehydrated at the end of the day, despite all of their options for water and beverages with caffeine. They discovered there was a void in the consumer space for a beverage that not only improved energy levels but hydrated and tasted great without calories and artificial ingredients.
"Curly's is unlike anything on the market," says Nate Pruitt, cofounder at Curly's. "Curly's tastes like crisp, clean water with no bitter aftertaste you typically get from beverages with higher concentrations of caffeine. It works with your body to hydrate while gently boosting energy and focus. It really is changing how people think about hydration and we are thrilled that H-E-B has recognized Curly's as such a game-changer."
Curly's has been sold online since early 2019, but with H-E-B now stocking it on their shelves in more than 250 stores across Texas, it will be accessible to more people. "We are always looking for innovative products for our customers," says James Atchley, Sourcing Manager at H-E-B. "Curly's was a finalist in our 2019 Quest for Texas Best awards because we believe consumers are looking for healthier alternatives to high sugar, high caffeine beverages. We are excited to offer H-E-B customers something different and expect Curly's Water will be in high demand." A list of the H-E-B stores carrying Curly's can be found at https://drinkcurlys.com/pages/store-locator.
More on ncarol.com
About Curly's
Founded in 2018 and based in Dripping Springs, Texas, Curly's combines a light dose of organic caffeine with balanced electrolytes and premium water to give people a pleasant push of clean energy that remains stable and lasts longer than other beverages. With Curly's, consumers stay hydrated and energized throughout the day without sugar, artificial ingredients, flavorings or calories. https://drinkcurlys.com/
About HEB
H-E-B, with sales of $28 billion, operates more than 400 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 115th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 120,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit HEB.com and HEB.com/Newsroom
Unlike other highly caffeinated beverages and sports drinks with electrolytes, Curly's has no sugar or sweeteners, calories or flavorings. Curly's was created to give people a healthier way to get caffeine and essential minerals throughout the day. The water is sourced from local aquifers, then filtered with UV light and reverse osmosis. The company adds 20mg of caffeine extracted from organic coffee beans and a blend of natural electrolytes.
"We wanted to provide our customers with a high-quality water product that can hydrate them and give them clean energy throughout the day and evening," says Matt Allison, cofounder at Curly's. "We went with a low dose of natural caffeine so people can comfortably drink Curly's the same way they would any other bottle of water, without worrying about energy spikes and crashes from caffeine - just smooth, clean energy whenever people need it."
More on ncarol.com
- J&J Exterminating Mourns the Passing of Founder Bobby John Sr
- Delirious Comedy Club Transforms Into Las Vegas' Newest Live Comedy Studio With Weekly Delirious TV Tapings
- BitTitan Advances MigrationWiz with New Capabilities, Platform Enhancements, and Product Leadership Update
- Sara Abbas Receives "Eniochos" Charioteer Award at 2026 Who is Who International Awards
- Detained at 95: South Korea's Prosecution of a Religious Leader Draws International Alarm
Curly's was founded by Matt Allison, previously founding CEO at the marketing technology company, TrendKite, and Nate Pruitt, owner at Bell Springs Winery & Brewery and Growth Digital. Their unique approach to hydration came from their realization that many of their colleagues and customers always seemed to be tired and dehydrated at the end of the day, despite all of their options for water and beverages with caffeine. They discovered there was a void in the consumer space for a beverage that not only improved energy levels but hydrated and tasted great without calories and artificial ingredients.
"Curly's is unlike anything on the market," says Nate Pruitt, cofounder at Curly's. "Curly's tastes like crisp, clean water with no bitter aftertaste you typically get from beverages with higher concentrations of caffeine. It works with your body to hydrate while gently boosting energy and focus. It really is changing how people think about hydration and we are thrilled that H-E-B has recognized Curly's as such a game-changer."
Curly's has been sold online since early 2019, but with H-E-B now stocking it on their shelves in more than 250 stores across Texas, it will be accessible to more people. "We are always looking for innovative products for our customers," says James Atchley, Sourcing Manager at H-E-B. "Curly's was a finalist in our 2019 Quest for Texas Best awards because we believe consumers are looking for healthier alternatives to high sugar, high caffeine beverages. We are excited to offer H-E-B customers something different and expect Curly's Water will be in high demand." A list of the H-E-B stores carrying Curly's can be found at https://drinkcurlys.com/pages/store-locator.
More on ncarol.com
- New from Regal House Publishing, The Withers, a desperate fight to defend loved ones
- CCHR: DOJ Takedown Exposes Over $220 Million Defrauded in Behavioral Mental Health Fraud Schemes
- Lady Liberty Is Coming Home: Historic WWII A-26 Invader Begins Her Final Journey to the Tulsa Air & Space Museum
- The Lashe Announces Limited-Time Sale on Professional Premade Fan Lash Extension Trays
- PropAccount.com Adds Prediction Markets to Its Multi-Asset Prop Firm Platform
About Curly's
Founded in 2018 and based in Dripping Springs, Texas, Curly's combines a light dose of organic caffeine with balanced electrolytes and premium water to give people a pleasant push of clean energy that remains stable and lasts longer than other beverages. With Curly's, consumers stay hydrated and energized throughout the day without sugar, artificial ingredients, flavorings or calories. https://drinkcurlys.com/
About HEB
H-E-B, with sales of $28 billion, operates more than 400 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 115th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 120,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit HEB.com and HEB.com/Newsroom
Source: Curly's Beverage Company
Filed Under: Health
0 Comments
Latest on ncarol.com
- OneVizion Names AI Leader Matthew Kirk as Chief Operating Officer to Drive Governed AI Across Telecom and Electric Utilities
- Dentists launch independent platform to help practices choose the right technology
- Contracting Resources Group Recognized by The Daily Record as a 2026 In the Lead: Best Women-Owned Businesses Honoree
- Woodforest Acceptance Solutions and AlpacaBOSS Launch Partnership
- New "Lakeside Picnic Ride" Package in Japan's Lake Chuzenji region of Nikko: July 1- November 30, 2026
- Former MP Shri GV Harsha Kumar Meets AICC President Mallikarjun Kharge
- Two Attorneys at The Stanley Law Group Named to 2026 South Carolina Super Lawyers List
- IGH Naturals Announces Peer-Reviewed HuMOLYTE® Study Published in Frontiers in Nutrition
- Allstream Energy Partners Expands AI-Optimized Website Development Division to Meet Growing Demand in GEO / AEO Services
- America's Workforce Solution Named an OpenAI SMB Channel Partner, Bringing Enterprise-Grade AI to Main Street
- Data Tiles Introduces the Decision-Driven Enterprise to North America
- FitTrace Sync 1.11 Brings Apple Health and Google Health Connect Integration Into Its Mobile App
- Disruptor Creations Pioneers New MicroAdventure Series with TravelSpike
- eCopier Solutions Surpasses 3,000 Five-Star Google Reviews and Maintains Perfect Five-Star Rating
- Creative Investment Research Welcomes Supreme Court Decision Protecting Federal Reserve Independence While Calling for Continued Accountability
- New from Regal House Publishing, The Reel Life of Zara Kegg: Love, grief, Godzilla, odd beach winter
- Ascent Solar Technologies (N A S D A Q: ASTI): Positioned at the Intersection of the New Space Economy, Defense Innovation and Next-Generation Energy
- Triple-Digit Growth, Stock Market Upgrade plus a Rapidly Expanding Specialty Healthcare Platform: Cardiff Lexington Corporation (Stock Symbol: CDIX)
- Morrisville & Cary Education Centers Honored with National Award
- AI-Powered Neuropsychiatry, FDA Regulatory Momentum, Commercial Ketamine Launch Position NRx Pharmaceuticals for Potential Breakout Growth in 2026