Trending...
- Diversified Roofing Solutions Strengthens Industry Leadership With Expanded Roofing Services Across South Florida
- Conexwest Delivers Custom Shipping Container MRI Lab, Saving California Hospital an Estimated $9 Million in Renovation Costs
- Off The Hook YS (NY SE: OTH) Executes Transformational Apex Acquisition, Creating Vertically Integrated Marine Powerhouse with $60M Inventory Capacity
The First-Ever Lightly Caffeinated Water with Electrolytes Named H-E-B Quest for Texas Best Finalist in 2019
AUSTIN, Texas - ncarol.com -- Curly's, a Texas-based company focused on changing how people hydrate, launched its artisan bottled water with caffeine and electrolytes in February at more than 250 H-E-B grocery stores throughout Texas. Curly's was named H-E-B Quest for Texas Best Finalist in 2019, providing the company with a launching pad to extend its unique bottled water from online sales to retail stores.
Unlike other highly caffeinated beverages and sports drinks with electrolytes, Curly's has no sugar or sweeteners, calories or flavorings. Curly's was created to give people a healthier way to get caffeine and essential minerals throughout the day. The water is sourced from local aquifers, then filtered with UV light and reverse osmosis. The company adds 20mg of caffeine extracted from organic coffee beans and a blend of natural electrolytes.
"We wanted to provide our customers with a high-quality water product that can hydrate them and give them clean energy throughout the day and evening," says Matt Allison, cofounder at Curly's. "We went with a low dose of natural caffeine so people can comfortably drink Curly's the same way they would any other bottle of water, without worrying about energy spikes and crashes from caffeine - just smooth, clean energy whenever people need it."
More on ncarol.com
Curly's was founded by Matt Allison, previously founding CEO at the marketing technology company, TrendKite, and Nate Pruitt, owner at Bell Springs Winery & Brewery and Growth Digital. Their unique approach to hydration came from their realization that many of their colleagues and customers always seemed to be tired and dehydrated at the end of the day, despite all of their options for water and beverages with caffeine. They discovered there was a void in the consumer space for a beverage that not only improved energy levels but hydrated and tasted great without calories and artificial ingredients.
"Curly's is unlike anything on the market," says Nate Pruitt, cofounder at Curly's. "Curly's tastes like crisp, clean water with no bitter aftertaste you typically get from beverages with higher concentrations of caffeine. It works with your body to hydrate while gently boosting energy and focus. It really is changing how people think about hydration and we are thrilled that H-E-B has recognized Curly's as such a game-changer."
Curly's has been sold online since early 2019, but with H-E-B now stocking it on their shelves in more than 250 stores across Texas, it will be accessible to more people. "We are always looking for innovative products for our customers," says James Atchley, Sourcing Manager at H-E-B. "Curly's was a finalist in our 2019 Quest for Texas Best awards because we believe consumers are looking for healthier alternatives to high sugar, high caffeine beverages. We are excited to offer H-E-B customers something different and expect Curly's Water will be in high demand." A list of the H-E-B stores carrying Curly's can be found at https://drinkcurlys.com/pages/store-locator.
More on ncarol.com
About Curly's
Founded in 2018 and based in Dripping Springs, Texas, Curly's combines a light dose of organic caffeine with balanced electrolytes and premium water to give people a pleasant push of clean energy that remains stable and lasts longer than other beverages. With Curly's, consumers stay hydrated and energized throughout the day without sugar, artificial ingredients, flavorings or calories. https://drinkcurlys.com/
About HEB
H-E-B, with sales of $28 billion, operates more than 400 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 115th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 120,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit HEB.com and HEB.com/Newsroom
Unlike other highly caffeinated beverages and sports drinks with electrolytes, Curly's has no sugar or sweeteners, calories or flavorings. Curly's was created to give people a healthier way to get caffeine and essential minerals throughout the day. The water is sourced from local aquifers, then filtered with UV light and reverse osmosis. The company adds 20mg of caffeine extracted from organic coffee beans and a blend of natural electrolytes.
"We wanted to provide our customers with a high-quality water product that can hydrate them and give them clean energy throughout the day and evening," says Matt Allison, cofounder at Curly's. "We went with a low dose of natural caffeine so people can comfortably drink Curly's the same way they would any other bottle of water, without worrying about energy spikes and crashes from caffeine - just smooth, clean energy whenever people need it."
More on ncarol.com
- Zarova Vodka Expands Its Ultra-Premium Spirits Portfolio Through Strategic Acquisitions
- If You Had a Legal Case Today — Who Would You Trust Your Legal AI With?
- François Arnaud, star of Heated Rivalry, is the real-life inspiration behind Christopher Stoddard's novel At Night Only
- UK Financial Ltd Sets February 27 CATEX Debut for VENUS Coin, Opening Limited Early Access Through MayaPro Wallet
- Ice Melts. Clean Water Fails. A Startup Thinks It Has the Fix
Curly's was founded by Matt Allison, previously founding CEO at the marketing technology company, TrendKite, and Nate Pruitt, owner at Bell Springs Winery & Brewery and Growth Digital. Their unique approach to hydration came from their realization that many of their colleagues and customers always seemed to be tired and dehydrated at the end of the day, despite all of their options for water and beverages with caffeine. They discovered there was a void in the consumer space for a beverage that not only improved energy levels but hydrated and tasted great without calories and artificial ingredients.
"Curly's is unlike anything on the market," says Nate Pruitt, cofounder at Curly's. "Curly's tastes like crisp, clean water with no bitter aftertaste you typically get from beverages with higher concentrations of caffeine. It works with your body to hydrate while gently boosting energy and focus. It really is changing how people think about hydration and we are thrilled that H-E-B has recognized Curly's as such a game-changer."
Curly's has been sold online since early 2019, but with H-E-B now stocking it on their shelves in more than 250 stores across Texas, it will be accessible to more people. "We are always looking for innovative products for our customers," says James Atchley, Sourcing Manager at H-E-B. "Curly's was a finalist in our 2019 Quest for Texas Best awards because we believe consumers are looking for healthier alternatives to high sugar, high caffeine beverages. We are excited to offer H-E-B customers something different and expect Curly's Water will be in high demand." A list of the H-E-B stores carrying Curly's can be found at https://drinkcurlys.com/pages/store-locator.
More on ncarol.com
- Delay In Federal Disaster Assistance Causing Failure Of Small Business In Disaster Areas
- Capsadyn® Launches on Amazon, Offering Non-Burning Capsaicin Pain Relief
- When Representation No Longer Reflects the District — Why I'm Voting for Pete Verbica
- Off The Hook YS (NY SE: OTH) Executes Transformational Apex Acquisition, Creating Vertically Integrated Marine Powerhouse with $60M Inventory Capacity
- Tri-State Area Entrepreneur Launches K-Chris: A Premium Digital Destination for Luxury Fragrances
About Curly's
Founded in 2018 and based in Dripping Springs, Texas, Curly's combines a light dose of organic caffeine with balanced electrolytes and premium water to give people a pleasant push of clean energy that remains stable and lasts longer than other beverages. With Curly's, consumers stay hydrated and energized throughout the day without sugar, artificial ingredients, flavorings or calories. https://drinkcurlys.com/
About HEB
H-E-B, with sales of $28 billion, operates more than 400 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 115th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 120,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit HEB.com and HEB.com/Newsroom
Source: Curly's Beverage Company
0 Comments
Latest on ncarol.com
- America's Boating Club Ushers in New Board at Change of Watch
- FDA Meeting Indicates a pivotal development that could redefine the treatment landscape for suicidal depression via NRx Pharmaceuticals: $NRXP
- $2.7 Million 2025 Revenue; All Time Record Sales Growth; 6 Profitable Quarters for Homebuilding Industry: Innovative Designs (Stock Symbol: IVDN)
- CCHR: Decades of Warnings, Persistent Inaction; Studies Raise New Alarms on Psychiatric Drug Safety
- PRÝNCESS Builds Anticipation With "My Nerves" — A Girls-Girl Anthem
- Arbutus Medical Raises C$9.3M to Accelerate Growth of Surgical Workflow Solutions Outside the OR
- From Sleepless Nights to Sold-Out Drops: Catch Phrase Poet's First Year Redefining Motivational Urban Apparel
- Cold. Clean. Anywhere. Meet FrostSkin
- How Specialized Game Development Services Are Powering the Next Wave of Interactive Entertainment
- Don't Settle for a Lawyer Who Just Speaks Spanish. Demand One Who Understands Your Story
- Dan Williams Promoted to Century Fasteners Corp. – General Manager, Operations
- Ski Johnson Inks Strategic Deals with Three Major Food Chain Brands
- NIL Club Advances Agent-Free NIL Model as Oversight Intensifies Across College Athletics
- Atlanta Magazine Names Dr. Rashad Richey One of Atlanta's Most Influential Leaders in 2026 as the FIFA World Cup Approaches
- Apostle Margelee Hylton Announces the Release of Third Day Prayer
- Slotozilla Reports Strong Q4 Growth and Sigma Rome Success
- "Lights Off" and Laughs On: Joseph Neibich Twists Horror Tropes in Hilariously Demonic Fashion
- Families Gain Clarity: Postmortem Pathology Expands Private Autopsy Services in St. Louis
- Beethoven: Music of Revolution and Triumph - Eroica
- Amy Turner Receives 2025 ENPY Partnership Builder Award from The Community Foundation