Trending...
- RAS AP Consulting Expands Managed AP Governance™ Ecosystem, Launches Trademark Process, and Secures IFOL Speaker Invitation
- UK Financial Ltd Makes History: Chainlink CRE Circulating Supply Verification Goes Live Across Its Complete Ecosystem Of Nine Exchange-Traded Tokens
- FDA Clears Major Regulatory Hurdle as Preservative-Free Ketamine Program Moves Within Reach of Commercialization: NRx Pharmaceuticals: (NAS DAQ: NRXP)
CHARLOTTE, N.C.--(BUSINESS WIRE)--If there's one thing better than college football in the South, it's Bojangles and college football together. So, it's only right that the home of Southern chicken and biscuits is welcoming two of the nation's most exciting players – quarterbacks DJ Uiagalelei of Clemson and Sam Howell of UNC-Chapel Hill – to Team Bojangles. Official today, the two budding superstars have agreed to Name, Image and Likeness (NIL) deals with the brand, becoming the first college athletes to say, "It's Bo Time!"
"College football is a huge passion point for Bojangles and our fans, so we are excited to be able to work with the athletes that make this sport so great," said Jackie Woodward, chief brand and marketing officer for Bojangles. "These local stars have enjoyed our delicious food to fuel their athletic careers, and we're thrilled to officially be part of their journey."
The brand is one of the first major quick-service restaurants to sign endorsement deals with college athletes, and Bojangles doesn't plan to quit any time soon. Woodward says the company is looking to add more men and women college athletes to "Team Bojangles" across its growing footprint in a variety of sports.
Bojangles and sports partnerships go together like Cajun Filets and made-from-scratch buttermilk biscuits. The chain already has well-established deals with the NFL's Carolina Panthers and schools in the Atlantic Coast Conference, the Southeastern Conference and several Historically Black Colleges and Universities (HBCU). In addition, Bojangles has relationships with Dale Earnhardt Jr., PGA golfer Chesson Hadley, Bassmaster fisherman Guy Eaker and outdoorsman Brad Staley. Each football season Bojangles also offers enormously popular Big Bo Boxes – family-sized meals perfect for tailgating – in partnership with more than a dozen universities across its territory.
More on ncarol.com
"Sam is a known chicken connoisseur and a powerhouse athlete whose love for the game and serving the community line up well with who we are as a brand, and we're thrilled to have him on Team Bojangles," added Woodward. "And DJ is a rising star at one of college football's most competitive and highly visible programs, so we're excited to have him on our roster at the same time."
Both athletes will get to work right away, making appearances on behalf of Bojangles and sharing content on their personal social media accounts. Howell's recently announced partnership with TABLE, a non-profit that provides hunger relief to children, will be among the first opportunities for Bojangles to support his passion for the community. But fans of the QBs needn't worry – their brand ambassador duties won't distract from their efforts to excel on the gridiron or in the classroom.
"Being able to combine my love for chicken with my personal commitment to support great causes in my community like TABLE is a perfect partnership," said the Tar Heels' Howell, who will be a third-year starter after breaking UNC's single-season record with 35 touchdown passes in his freshman campaign. "On gameday, I wear Carolina Blue, but off the field, I'm looking forward to repping a little Bojangles red and yellow."
"Coming from California, I've learned that this area is serious about three things – faith, college football and their Bojangles," said Uiagalelei, a sophomore expected to claim the starting quarterback role with the highly ranked Tigers. "I'm excited to be working with a brand that has become my go-to since coming down here."
More on ncarol.com
The NCAA moved to allow college athletes to benefit from their name, image and likeness, effective July 1, 2021. The NIL landscape is new and will likely continue to evolve, but with Sam and DJ at the helm, Team Bojangles is destined for greatness. Stay tuned for who suits up for Bojangles next.
About Bojangles, Inc.
Bojangles, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes, including breakfast served All Day, Every Day. Founded in 1977 in Charlotte, N.C., Bojangles® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixins (sides) and Legendary Iced Tea®. Currently, Bojangles has approximately 750 system-wide restaurants in 14 states. For more information, visit www.bojangles.com or follow Bojangles on Facebook, Instagram and Twitter.
"College football is a huge passion point for Bojangles and our fans, so we are excited to be able to work with the athletes that make this sport so great," said Jackie Woodward, chief brand and marketing officer for Bojangles. "These local stars have enjoyed our delicious food to fuel their athletic careers, and we're thrilled to officially be part of their journey."
The brand is one of the first major quick-service restaurants to sign endorsement deals with college athletes, and Bojangles doesn't plan to quit any time soon. Woodward says the company is looking to add more men and women college athletes to "Team Bojangles" across its growing footprint in a variety of sports.
Bojangles and sports partnerships go together like Cajun Filets and made-from-scratch buttermilk biscuits. The chain already has well-established deals with the NFL's Carolina Panthers and schools in the Atlantic Coast Conference, the Southeastern Conference and several Historically Black Colleges and Universities (HBCU). In addition, Bojangles has relationships with Dale Earnhardt Jr., PGA golfer Chesson Hadley, Bassmaster fisherman Guy Eaker and outdoorsman Brad Staley. Each football season Bojangles also offers enormously popular Big Bo Boxes – family-sized meals perfect for tailgating – in partnership with more than a dozen universities across its territory.
More on ncarol.com
- Move in this Fall! New Released Quick Move-In Townhomes at Heritage at South Brunswick with Limited-Time Incentives
- Crossroads4Hope Marks 25 Years Ensuring No One Faces Cancer Alone At its Inspiring Hope Gala
- Q1 2026 Arizona Technology Industry Impact Report Recaps Advanced Manufacturing Growth, High-Value Jobs and Workforce Investment
- Former Prosecutor Opens Stegall Law in Summerville
- Vboost Celebrates 14 years of Automotive Viral Marketing
"Sam is a known chicken connoisseur and a powerhouse athlete whose love for the game and serving the community line up well with who we are as a brand, and we're thrilled to have him on Team Bojangles," added Woodward. "And DJ is a rising star at one of college football's most competitive and highly visible programs, so we're excited to have him on our roster at the same time."
Both athletes will get to work right away, making appearances on behalf of Bojangles and sharing content on their personal social media accounts. Howell's recently announced partnership with TABLE, a non-profit that provides hunger relief to children, will be among the first opportunities for Bojangles to support his passion for the community. But fans of the QBs needn't worry – their brand ambassador duties won't distract from their efforts to excel on the gridiron or in the classroom.
"Being able to combine my love for chicken with my personal commitment to support great causes in my community like TABLE is a perfect partnership," said the Tar Heels' Howell, who will be a third-year starter after breaking UNC's single-season record with 35 touchdown passes in his freshman campaign. "On gameday, I wear Carolina Blue, but off the field, I'm looking forward to repping a little Bojangles red and yellow."
"Coming from California, I've learned that this area is serious about three things – faith, college football and their Bojangles," said Uiagalelei, a sophomore expected to claim the starting quarterback role with the highly ranked Tigers. "I'm excited to be working with a brand that has become my go-to since coming down here."
More on ncarol.com
- EXETR Exteriors Unveils XOS — Proprietary Roofing Project Management Platform
- Ignazio Arces Wins Stevie® Award for Maverick of the Year at the 2026 International Business Awards
- New from Regal House, The Great Awakening: dark comic vision of a split nation veering off the rails
- Tickeron Highlights AI Trading Agent Performance Across Multiple Market Sectors
- Stop Bleeding Cash on Mediocre Talent. Build a Powerhouse Remote Team Instead
The NCAA moved to allow college athletes to benefit from their name, image and likeness, effective July 1, 2021. The NIL landscape is new and will likely continue to evolve, but with Sam and DJ at the helm, Team Bojangles is destined for greatness. Stay tuned for who suits up for Bojangles next.
About Bojangles, Inc.
Bojangles, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes, including breakfast served All Day, Every Day. Founded in 1977 in Charlotte, N.C., Bojangles® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixins (sides) and Legendary Iced Tea®. Currently, Bojangles has approximately 750 system-wide restaurants in 14 states. For more information, visit www.bojangles.com or follow Bojangles on Facebook, Instagram and Twitter.
Filed Under: Business
0 Comments
Latest on ncarol.com
- PricZone Launches Online Shopping Platform Offering Electronics, Gaming, and More
- Heritage at South Brunswick Introduces New Ferndale Floorplan: The Largest Single-Family Home Design in the Community
- Lineus Medical Elevates Leadership to Accelerate Growth After Breakthrough Clinical Results
- Gateway Center Arena Announces Duane Curry as General Manger
- New from Regal House Publishing, The Parliament of Mice, classic animal fables retold as satires
- XRPPower Expands Platform Security With Enhanced Brand Protection and Official Verification Standards
- Cuvo Health, the #1 White Label Telehealth Platform, Surpasses 300 Exclusive Providers Serving All 50 States
- RAS AP Consulting Expands Managed AP Governance™ Ecosystem, Launches Trademark Process, and Secures IFOL Speaker Invitation
- UK Financial Ltd Makes History: Chainlink CRE Circulating Supply Verification Goes Live Across Its Complete Ecosystem Of Nine Exchange-Traded Tokens
- International Rights Groups Raise Alarm Over Freedom of Religion and Expression in South Korea
- The City's Most Elegant Open-Air Dinner Party Returns September 12, 2026
- FDA Clears Major Regulatory Hurdle as Preservative-Free Ketamine Program Moves Within Reach of Commercialization: NRx Pharmaceuticals: (NAS DAQ: NRXP)
- Autonomous Robotics Platform Expansion as Public Market Debut is Very Close: MBody AI Corp. (N A S D A Q: MBAI)
- New Book gives Consumer Goods Leaders a Governance Playbook for Generative and Agentic AI
- Loud! OOH calls for prize draw advertising standards as £1.3bn category moves outdoors
- Black Ribbon Productions Launches With Fearless 2026 Horror Slate
- Actor Dominic Pace Returns to Television and Film
- Opteamix welcomes Girish Ramachandra to its leadership team as Senior Vice President of Client Services
- Silicon Box Ships 500M Units at High Yield, Expands Production Capacity for Panel-Level Packaging
- Why Baton Rouge's Humid Climate Can Contribute to Carpenter Ant Damage — J&J Exterminating Explains How to Protect Your Home